The choice of the consumer, it is one of the consumer's decision-making process. That consumers want something different before, consumers must have the decision process. Which the consumer's decision process. It describes a gathering processes: To recognize the problem, finding a solution to evaluate alternatives. Choosing between alternatives and the consequences of choosing not only. Consumers to make decisions about selecting a brand, but a decision will have to take into consideration the quantity of items to be purchased by consumers make decisions to meet the goal. This includes selecting the best choice between reducing effort in making a decision. Make sense and give support to education has decided to worse very oriented to the behaviour of consumers.
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