The Walker Information Group is amo

The Walker Information Group is among the
largest research companies in the world. Walker’s
clients include many Fortune 500 and blue
chip industry leaders such as Cummins Engine
Company, Lenscrafters, Continental Cablevision,
Florida Power and Light, and Oglethorpe Power
Corporation

The Indianapolis-based company was founded in 1939 as a
field interviewing service by Tommie Walker, mother of Frank
Walker, the current chairman and chief executive officer of the
organization. In the 1920s Tommie Walker’s late husband worked
for a bank that was considering sponsoring an Indianapolis radio
show featuring classical music. The bank wanted to know who was
listening to this show. Tommie was hired to do the interviewing,

and she threw herself into the work. After that, referrals brought
her more interviewing work for surveys. During an interview with
a woman whose husband was a district sales manager for the A&P
grocery chain, she learned that A&P was looking for a surveyor in
the Midwest. A&P’s sales manager liked Tommie, but wouldn’t
hire anyone without a formal company, a field staff, and insurance.
Tommie founded Walker Marketing Research on October 20,
1939, and her business with A&P lasted 17 years.
Today, the Walker Information Group specializes in business,
health care, and consumer research, as well as database marketing.
The company is organized into six strategic business units.
Walker Research conducts traditional market research services
that range from questionnaire design and data collection to
advanced analysis and consultation. Walker has expertise in helping
companies measure how their actions are perceived by the audiences
most important to them, and how these perceptions affect
their image, reputation, corporate citizenship, recruiting, sales, and
more.
Data Source is a business unit that primarily is concerned with
data collection and processing data. It specializes in telephone data
collection.
Customer Satisfaction Measurement (CSM), as the name
implies, specializes in measuring customer satisfaction and in helping
clients improve their relationship with customers.
CSM Worldwide Network spans more than 50 countries.
It is the first international network of professional research and

consulting businesses dedicated to customer satisfaction measurement
and management. The CSM Worldwide Network assures
that multicountry customer satisfaction research is consistent by
taking into account local conditions and cultural norms. Network
members are trained to use consistent methods that allow standardization
and comparability of information from country to
country.
Walker Direct designs and develops databases and implements
direct-marketing programs that help generate leads for businesses
and raise funds for nonprofit organizations.
Walker Clinical is a health-care product use research company.
Walker helps pharmaceutical, medical-device, and consumerproduct
manufacturers test how well new products work and how
customers like them.
Questions
1. What type of custom survey research projects might Walker
Market Research and Analysis conduct for its clients?
2. What stages are involved in conducting a survey? For which
stages might a client company hire a research supplier like
Walker Research? Data Source?
3. What is the purpose of customer satisfaction measurement?
4. What measures, other than findings from surveys, might a company
use to evaluate the effectiveness of a total quality management
program?

ผลลัพธ์ (อังกฤษ) 2:

The Walker Information Group is among the
largest companies in the Research World. Walker's
clients include MANY Fortune 500 and blue
Chip Industry leaders such as Cummins Engine
Company, Lenscrafters, Continental Cablevision,
Florida Power and Light, and Oglethorpe Power
Corporation The Indianapolis-based Company was founded in 1939 as a Field interviewing Service by Tommie Walker, Mother. of Frank Walker, the Chief Executive officer and current chairman of the Organization. Late Husband's Tommie Walker in the 1920s worked for a Bank that was considering sponsoring an Indianapolis Radio Show featuring Classical Music. Wanted to know Who was the Bank Listening to this Show. Tommie was hired to do the interviewing, and She threw herself Into the Work. After that, Referrals brought more interviewing Her Work for Surveys. During an interview with a District Sales Manager Woman whose Husband was a for the A & P Grocery chain, She learned that A & P was Looking for a Surveyor in the Midwest. A & P's Sales Manager liked Tommie, but would not Hire anyone Without a Formal Company, a Field staff, and Insurance. Tommie founded Walker Marketing Research on October 20, one thousand nine hundred thirty-nine, and Her business with A & P lasted 17 years. Today, the Walker Information Group. specializes in business, Health Care, and Consumer Research, as well as Database Marketing. The Company is Organized Into Six strategic business Units. Traditional Walker Research Conducts Market Research Services Design and Data Collection questionnaire that Range from to Advanced Analysis and Consultation. Walker has Expertise in Helping companies measure How their Actions are perceived by the audiences Most important to them, and How these Perceptions affect their image, reputation, Corporate Citizenship, recruiting, Sales, and more. Data Source is a business UNIT that primarily is concerned. with Data Collection and Data Processing. It specializes in telephone Data Collection. Customer Satisfaction Measurement (CSM), as the NAME implies, specializes in measuring Customer satisfaction and in Helping clients improve their Relationship with customers. CSM Worldwide Network spans more than 50 countries. It is the First International Network of. Professional Research and Consulting businesses Dedicated to Customer satisfaction measurement and Management. The CSM Worldwide Network assures that Multicountry Research Customer satisfaction is consistent by taking local conditions Into Account and Cultural Norms. Network Members are trained to use consistent methods that Allow standardization and comparability of information from Country to Country. Walker Direct Designs and develops databases and implements Direct-Marketing programs that Help Generate Leads for businesses and Raise Funds for Nonprofit organizations. Walker Clinical is a Health. Company product-Care Research use. Walker helps Pharmaceutical, Medical Device-, and Consumerproduct manufacturers Test New Products Work and How How well customers like them. Questions 1. What Type of Custom Survey Research Projects Walker might Conduct Market Research and Analysis for ITS clients? 2. What stages are involved in conducting a survey? For which stages a Client Company Hire a Research Supplier might like Walker Research? Data Source? 3. Customer satisfaction measurement of what is the purpose? 4. What measures, Other than findings from Surveys, a Company might use to evaluate the effectiveness of a total quality Management Program?

ผลลัพธ์ (อังกฤษ) 3:

The Walker Information Group is among the.Largest research companies in the world. Walker s. "Clients include many Fortune 500 and blue.Chip industry leaders such as Cummins Engine.Company Lenscrafters Continental Cablevision,,,Florida Power and Light and Oglethorpe, Power.Corporation.The Indianapolis-based company was founded in 1939 as a.Field interviewing service by Tommie Walker mother of, Frank.Walker the current, chairman and chief executive officer of the.Organization. In the 1920s Tommie Walker s late husband worked. "For a bank that was considering sponsoring an Indianapolis radio.Show featuring classical music. The bank wanted to know who was.Listening to this show. Tommie was hired to do, the interviewingAnd she threw herself into the work. After that referrals brought,,Her more interviewing work for surveys. During an interview with.A woman whose husband was a district sales manager for the A&P.Grocery chain she learned, that A&P was looking for a surveyor in.The Midwest. A&P "s sales manager, liked Tommie but wouldn t."Hire anyone without a formal company a staff and, field, insurance.Tommie founded Walker Marketing Research on, October 201939 and her, business with A&P lasted 17 years.Today the Walker, Information Group specializes, in businessHealth care and consumer, research as well, as database marketing.The company is organized into six strategic business units.Walker Research conducts traditional market research services.That range from questionnaire design and data collection to.Advanced analysis and consultation. Walker has expertise in helping.Companies measure how their actions are perceived by the audiences.Most important to them and how, these perceptions affect.Their image reputation corporate citizenship,,,,,, recruiting sales andMore.Data Source is a business unit that primarily is concerned with.Data collection and processing data. It specializes in telephone data.Collection.Customer Satisfaction Measurement (CSM), as the name.Implies specializes in, measuring customer satisfaction and in helping.Clients improve their relationship with customers.CSM Worldwide Network spans more than 50 countries.It is the first international network of professional research and.Consulting businesses dedicated to customer satisfaction measurement.And management. The CSM Worldwide Network assures.That multicountry customer satisfaction research is consistent by.Taking into account local conditions and cultural norms. Network.Members are trained to use consistent methods that allow standardization.And comparability of information from country to.Country.Walker Direct designs and develops databases and implements.Direct-marketing programs that help generate leads for businesses.And raise funds for nonprofit organizations.Walker Clinical is a health-care product use research company.Walker helps pharmaceutical medical-device and consumerproduct,,,Manufacturers test how well new products work and how.Customers like them.Questions.1. What type of custom survey research projects might Walker.Market Research and Analysis conduct for its clients?2. What stages are involved in conducting a survey? For which.Stages might a client company hire a research supplier like.Walker Research? Data Source?3. What is the purpose of customer satisfaction measurement?4. What measures other than, findings, from surveys might a company.Use to evaluate the effectiveness of a total quality management.Program?