The use of the concept is the same all over the world are focused on creating experiences for customers, but it has been modified to match the format of culture or life. The style of the local people is an important strategy that makes the success of IKEA is to create customer experiences by designing furniture, is a system that the customer will have to. Assemble the furniture yourself, make closer and experience together with the brand. IKEA's store, as well as customer focused, self service and the items in the showroom of IKEA. Customers can try sitting exposed to products directly, which would reflect a strategy V. prominently in many aspects of design are simplicity, accessible to all cultures, as well as items that will be able to create the experience of IKEA as well.
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