In this review article, we examine the reasons why, according to the literature that we must study the impact at all, and the reason that is important is for advertising.Theory and practice. To do this, we first need to consider the role of affect in advertising as a mediating factor in a successful tool in advertising, then we will look at the reasons why creating impacts may be important as an end in itself. Next we will discuss how the induced affect advertising may receive education and in order to do this we try to understand the things that are the source of effects and what it really means for people to affect the experience. This section will be a harder tone in psychophysiological. Finally, we raise questions about where we go from here, and we all know what conclusion the question of urgency regarding the impact on advertising.
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