Case Study Questions and Presentation Items :
1. Summarize the Case.
2. What is a data mining? When would you consider data mining illegal? Provide 3 examples.
3. How might Scott Levine and his colleagues have conducted illegal data mining? What could they have done to be ‘legal’ about it?
4. How could Acxiom Corporation have prevented the downloading of the data ?
5. What might have been motivations for Scott Levine to engage in illegal data mining? List 5 possible reasons
6. If you were the Chief Information officer of Acxiom Corporation, what advice would you give the Chief System Administrator to prevent illegal data mining?