Or target group. There are topics for placement and secondary points. The colors should be in a color that suits the content of the project would be media felt that the media was the recipient.
Or target Placement on the strength and the secondary. The colors used should be in the right paint for the content of the project. To convey a sense that is available to the media.
Target group, the placement of the topic and the point The colors used should be in the appropriate color with the content of the project To convey feelings to the recipient media