Also note that impression when they first encounter it has much value. First impressions can be generated once. You do not have a chance to make a first impression, found a second.
Because of that a first impression is worth so much. The first impression can be created once. You have no chance to make a first impression is the second.
Since that create the first impression was worth so much. The first impression can be created once. You have no chance to make a first impression twice.