Strengths (Strength).-The appropriate geographic location Able to travel easily and conveniently mounted on both the North and the central region.-Is a popular tourist attraction and is famous amongst people and foreigners, such as the old town, Thailand has an annual Festival featured a famous popular work such as burning the candle Loy.-There are a variety of natural attractions that are still on the subject of health resources, whether it be a waterfall cave. Hikes Park owner RAM Cave National Park. Khao Luang -There is a unique folk wisdom, such as pottery. Various substances, machinery.Weakness (Weakness).-Management of internal tourism, also not good enough sources.-Skilled labour shortage and a good knowledge of the language.Natural attractions-affected tourism, cause a degradation-Waste and pollution problems from industrial plants.-Management of tourism resources is incorrect and inappropriate.Chances (Opportunities).-The Government give priority to community-level economic way to fix the problem. -To open a branch campus in tourism in the province of professional. -To give priority to technology in Government's community development. -To expand the trade and investment market. -The importance and preservation of the original folk culture.Obstacles (Threats).-Product and price fluctuation in foreign exchange rates.-The movement of labour in the industry, service and agriculture. -Have a limited development budget and must select the most needed in the area of development.-Global warming
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