Business plans, packaging bags made of bioplastic films for this mushroom. Thomas aims
to bring the results of research of the Faculty of Engineering. Chulalongkorn University to achieve commercialization. And to show the possibility of investing
in the business, this mushroom exports to countries in Europe for the first time. By embarking on the study and analysis of market demand. Used to write a business plan. These include the marketing plan Action plan, financial plan and risk management plan. By analyzing the scope of the five-year results will be that. Mushroom export markets of Thailand, opening a new market that has not been done before. There are predictions European demand is sent to 32.565 tons per year, and when analyzing various market factors. Leading up to the marketing strategy by positioning depictions of the story. Fresh mushrooms and green product packaging. Value-based pricing of the products made at 3 baht / bag from a capacity sufficient to meet demand. By comparison, the choice between Production laboratories operating within the chemical sector. Faculty of Engineering, CU by a commercial and then outsource the result of outside plant. A better alternative is to outsource both sides. Capacity and cost of production. After calculating the financial worth. By analyzing the NPV of 677,814.54 baht out the IRR is 139.32% Payback Period 2 years and further analysis found. The net profit margin on sales is positive and growing trend. In conclusion worthy of investment. The final assessment of the risks that may arise in the business and risk management, with severe consequences.
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