StrengthsManagement1. publish a policy on ethics to the public to be aware of.2. the preparation of the project to society. Marketing1. There is a wide variety of sales channels. 2. adjust the original shop continuously.3. adjust the packaging design.4. the appointment of Ronald McDonalds 5. a wide range of advertising opportunities and continuously. 6. focus on the breakfast menu. The service.1. the main policy QSC&V 2. concerned about the safety of consumers. 3. the quality of the food. 4. a wide range of services. The production side.1. give priority to research and development (R&D) "Changes to keep up with the demands of the changing consumer."Weaknesses1. the access rate of high executives and employees are not employees, work experience or have little experience.2. main target group is consumers ages 20-30 year old consumers group, penetration is made somewhat difficult.
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