Market research can be used for observing customers, and a tendency to establish a high standard of customer service, and improve our products and services in the business. Market research to help capture the market share of the enterprise. The difference between basic research and applied research is research in the use of knowledge in a given area is basic research and research in order to solve the problem as soon as the necessary research is used. Factors that must be considered, the importance of research. The competition and the use of the product and the product's problems.
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