3.2 Herbert Simon (Herbert A. Simon, 1976): proposed idea regarding the public administration theory in the book titled "Administrative Behavior: A Study of Decision – Making Process in Administrative Organization" are summarized as follows:
1. Creating a tool to look through the books attributed to "Administrative Behavior: A Study of Decision-Making Process in Administrative Organization", for example, proposed a different idea or vocabulary
2. The flaws of the "principles of administration" theory, principles of management, an error that made by certain principles contradict one another, such as
2.1. The conflict between the principle of control network (Span of Control) and hierarchy (Hierarchy)
2.2 the main conflict between professionals (Specialization) and thematic unity primary control (Unity of Command), the discrepancy between enterprise management by objectives. Customer process and location. 3. the decision is at the heart of the Department of public administration, Simon proposed that the decision makers must be
3.1 can prioritize the goals of attaining required
3.2. Knowledge of best practices (Alternative Strategies) all guidelines clearly
3.There are 3 knowledge (Knowledge) and psychological capabilities, but in practice there are Simon commented that the decision to not continue with full justification because
1) Decision makers lack the knowledge to complete
There are no common man 2) is the ability to predict how each decision will bring any satisfaction in the future
3) Decision makers cannot completely understand all the possible best practices guidelines
4. Decisions the goal of the Organization decided to split 2-namely
4.1 the decision to select the ultimate goal (the Final goals), which is regarded as a decision about values
4.2. Decides to bring the ultimate goal to execute effective decisions referred to as facts.
5. balance (Equillibrium) within the Organization:
5.1. Organizational goal is motivating the first type
5.2. Incentives for workers to work
5.Enterprise growth 3
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