-Is a combination of policies, processes and strategies that have been adopted to achieve the Organization's batdoi unity of revolutionary associated with the customer and to provide a tool for finding customer information, which will include the use of technology to find new interesting and can help businesses with profit increases. The business process that is used to find and manage contact with current and prospective customers is usually used to help IT stay in the system, the CRM process management that consists of gathering, storing, and retrieving information about a customer, and the function of thousands of.Thathi is with each Department in an organization. The existing main goal of CRM is to improve the efficiency of services provided to clients and to use the information obtained from the contact with the customer for marketing to the target group. This database must be accurate and up-to-date can be browsed from all units in the organization that are related to the customer from the customer database, because each customer, the customer is not the same Value, which contains the initial customer, customer help PR and repeat customers. กาะ process-Contact with the customer when the customer comes into the company, the customer will be required to register and customer relationship management systems (CRM Customer Relationship Management:) to make the information stored in the database, such as a name-surname, address, telephone number, fax, email, or contact.To have fast or when any customer notification can provide a reply to come quickly as well. In addition, customers can also come to examine the history of the order and the delivery status of their goods or services. Enterprise businesses can maintain an older customer base.. So, their personal information should not be public and passed through other organisation for any benefit. -So the goal of CRM is not just a customer service focused, but also includes data collection and spending habits of customers, then they analyze the information and use it to benefit in the development of a product or service, including the management policy which targets at the end of the development of CRM is to change from a consumer to a customer forever.
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