The food industry is the industry that there are remarkable 2011 expansion leap up to 20%, which is high level. Compared to the total exports grew 15.9% by one year level country Thailand food exports of over 33 million tons. Are worth over us $ 32 billion, or 14.2 percent of the total exports.Because food consumption behaviour of people in the world don't have to change too much. The majority of the country, where to eat, to eat the bread, but bread. The country? Eat rice, but the rice was cooked, so our customer base of export to the country. Top ten (Top 10) and therefore does not change.In recent years, it is still the same country in which countries are these countries in the ASEAN + 3 countries total population base of customers, including 6; this group c. 1805 and trip and because Thailand has abundant raw materials, country, 80% of the raw food materials produced in the country. But we know well that if sales of agricultural products will be the price that a market is not very good plus packaging and processing equipment of Thailand grew to accommodate the continuous coming (food processing and packaging equipment market or the Food processing and packaging equipment: an average growth of 20% Thailand FPPE every year since 1999 by the year 2011, there are 270 million us dollars trade value increased to 61.0% from previous year) it is advantageous in Thailand will focus on industry, food processing, which is a value-added industry. To the value of agricultural products for which we have already had strengths as well.If you open a AEC, then we will have a lot of opportunities in the food industry, food processing, especially ready-to-eat (RTE Food: Ready-to-eat) by the Institute of food expected to open a AEC helps customers in Southeast Asia, increased by approximately 600 million people. In addition to the raw materials. We also have the geographic advantage as a hub in the region.If each country. Thailand a chance?Starting in Viet Nam Chilled Ready Meals worth 108.8% growth in 5 years, based on the development of the retail industry: the Viet Nam country 2011 RTE value grow by 14.9% RTE the cans as the most popular, with a proportion of approximately 80% of all RTE if Chilled Pizza, Dinner category RTE consideration Mixes, Frozen Pizza, Frozen Prepared Meals and Salads Ready, which is a food distribution through retail channels, the new model, which has a refrigerator or cold room in storage, such as supermarkets, hyper supermarkets or convenient notto. It was found that these RTE doesn't have market share at all in country Viet Nam. At the moment there is only Chilled Ready Meals with a share of approximately 10.6% of just marketing, but if there is a high rate of 108.8%, continued during the period of 5 years (2006-2011) (21.8% a year on average), which is consistent with the expansion of supermarkets, hyper supermarkets or convenient notto that market share increased from 23.4% to 54.0%, or an increase of 130.8% (26.2% per year on average) during the same time.While the market share of big rooms Cheonan (Small Grocery) decreased 21.6% and Retailers-Non-Grocery reduce down-76.6% Viet Nam countries. There are only two major producers list the RTE with the chance of opening the market: in addition to Vissan Canned Food Co., Ltd and JSC Hanlong with stable market share in the total level of approximately 55.3%, other operators will be suppliers that goods are not very popular (more market share, Opera House) Viet Nam market penetration, especially RTE type dependencies to retailers. The categories must be kept in the refrigerator of the convenient notto. So it may be a chance to live.Indonesia is the country. The value of food ready to eat the dry. 74.2% leap in growth for 5 years: the Viet Nam country Indonesia, he hits a dry RTE. Market capitalization grew 38.4% of RTE in Indonesia in the last five years (2005-2010) by eating a dry food with (Dried Ready Meals), especially semi-finished products, Joker and semi-finished pasta. Has been growing rapidly and continuously by a value in the range of 74.2% expansion RTE dry while the Tin grew 7.0% RTE if Frozen Pizza from a share in the market value of 2.6% of RTE's remaining share of the market is not at all since 2009.Country Indonesia has only three items the operator RTE eat 83.1% market share in a narrow product sales: Canning Foods Indonesia PT Indofood Sukses Makmur, PT SimbaIndosnack Makmur Tbk and PT 3 entrepreneurs who have a combined market share in high level continuously. In 2009, with a market share exists. 83.1% of the level of retail sales in the market value of the product, only RTE RTE by the canned and dried may be the only chance of Thailand to open the market for other products, the RTE in Indonesia needs to take into consideration the principle of Islam is important.Country Singapore Canned foods, high prices. Market share is not, of course, but the constant product development strategy is not surprising in a country where rich people either will consumer of expensive Singapore. Although the quantity of food in Singapore is no RTE grow grow 2.1 percent in 2010, but the value of food to grow 2.6% of RTE foods by RTE Singapore the average price per ton of 7129 throughout the story five years ago, while the average price of RTE foods Indonesia approximately 4000 us dollars in 2010, up from 3630 pia holes per ton. In the year 2007 by the RTE foods canned in the domestic Singapore shares reached 90.7% and frozen food category RTE that is popular with Italian and Western cuisine: throughout the past 5 years has the proportions consumption 46.0% and 27.5% of the total frozen food, respectively.In addition, entrepreneurs in the country, there are various RTE Singapore market share is not, of course, but the strategy, product development and marketing campaigns by Import & Export Xiamen Jiahua Trading Co., Ltd is the largest operator in the country, Singapore. There is a proportion of the market in the last 5 years in 2006 at 23.2%, and lowest in 2008 at 16.2%.Competitor countries, Myanmar has not yet awesome actress. Opportunities in the industry, we in ASEAN are Thailand's RTE very repressive, but many people are probably concerned about official Myanmar competitor whose labor is not going to open the country. Even Myanmar's labour is cheap and has a population of very old age workers are choosing. But the lack of that technology in production and the basic utilities that 75% of the population is sufficient by all.
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