- The coke is offering new products.That would be impossible because the coke is unknown. Consumers' drinking cola. Which will be extended to the other side, it is difficult for consumers to pay attention and trust.Make the adjustment of the company cannot keep up with the competitors - there is a very broad line of production until it can be difficult to control the production-Coke is often looked at that there is no innovation can be seen from the line items are selected, not much less than competitorsNo And also considered benefits
- The ability to extend the product is quite limited.Due to product improvements to suit the product line is tough. And may make a classic weakening.
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