If the company has a strategy similar to the low-cost air was consistent. Companies should use social marketing strategies. Is to deliver value to consumers.
If there are companies that choose to use the same strategy Low-cost air company, a ripe company should choose to use social marketing strategy to deliver value to consumers.
If there is a selected company strategy Low - cost like Pierre เอเอช company and company, it should be a strategy to enable the market to society, to be delivered to the consumer value