The scholars of the different translations of the meanings of the translation. As follows: John y Cliff (John Wycliffe) said that translation is the translation of the sentence to be clear by ordinary people's language. Favorite Martin (Martin Luther) said that the translation is to convey the spirit and find out, from the original, the common people could understand. Eugene Niagara Hotel (Eugene A.Nida) experts chawomerika translation theory says that the translation does not convey the meaning of a text from one language to another, one language only. But it must maintain the format of the text to match the original. New check Selena sakowit (Danica Seleskovitch) expert translation and the translation of that science education is important in the translation there is 3 things, regardless of is lurk behind the text and convey what it means to be a natural translation language. Who currently has the meaning of the translation is as follows: The current translation is to convey a message from one language to another language by maintaining good form and meaning in the original message, including phantom meaning, including the meaning of cultural philosophy, ideas, and feelings, etc. Definition of OTOPOTOP O= ONE T= TAMBON O= ONE P= PRODUCT "One Tambon One Product" is a concept that requires that each village has its own products. These products require materials or resources. And local knowledge to be developed into a product that can make the community in period of the government of Prime Minister Thaksin Shinawatra took over management of the country."One Tambon, one product" is one way to create prosperity, communities can raise the level as of the people in the community, better. By manufacturing or resource management in local areas, which produce. Has its own unique strengths that corresponds to each local culture. Can be sold on the market, both locally and abroad. This is a basic principle of 3 reasons:1. local wisdom to universal (Local Yet Global)2. the self-reliance and creative thinking (Self-Reliance-Creativity)3. the creation of human capital (Human Resource Development) in order to promote and support the local development process. Create a strong, community-based self-reliance has given the people involved in making money by applying resources. The local wisdom is to develop high-quality products and services. There are advantages and added value to the market, both local and abroad. The importance of label in OTOPBranding is very important in the economy at very competitive survival at the manufacturer's distribution caused by the decisions of consumers. Need to find a way to make consumers use and telling each other to adopt item or consumer goods that manufacturers of quality products to create their brand to avoid and prevent them from their bad items. The importance of the label. On the packaging. 1. to display the products in the market. 2. in order to create added value to the product. 3. make consumers aware of the types of products that fall within the. 4. แสดงให้เห็นถึงคุณประโยชน์และวิธีใช้ ผลิตภัณฑ์ เพื่อกระตุ้นให้ผู้บริโภค ตัดสินใจเลือกซื้อ โดยการออกแบบ ซึ่งอาศัยตัวอักษร และภาพ เป็นสื่อโฆษณา สรรพคุณของผลิตภัณฑ์ เพื่อให้เห็นความแตกต่าง ไปจากคู่แข่งขัน ทั้งด้านคุณภาพ ปริมาณ ราคา พร้อมทั้งมีข้อมูลวิธีการใช้ ส่วนประกอบ ของผลิตภัณฑ์อาหาร ข้อแนะนำ และข้อมูลรายละเอียด เกี่ยวกับประโยชน์ ของผลิตภัณฑ์ 5. สามารถแสดงลักษณะเฉพาะของผลิตภัณฑ์ และผู้ผลิตสินค้า การออกแบบกราฟฟิก มีบทบาทและหน้าที่ แสดงถึงบุคลิกพิเศษ ที่เป็นลักษณะเฉพาะของตน Brand image ของผลิตภัณฑ์และผู้ผลิต ให้เกิดความเด่นชัดกว่าคู่แข่ง 6. maintain the identity of the product. In the series, or a member of the same manufacturer. If a manufacturer produces products to consumers. Buy several sizes of several laiklin flavor should graphic design, all with similar characteristics by positioning the various elements in the same place. Use the same font. The pattern or technique in the decoration, the feeling is the same one will be different, exactly the name of the product and the product's color to differentiate items of the same type, so consumers buying correctly. 7. in order to stand out when you release the item should graphic design, pattern on one of the box associated with one another pattern that is placed side by side. 8. packaging design to advertising, can be applied to an advertisement offering. Remember the fast from the research found that the graphics have a straightforward style. Use a clear picture. There are elements in the design. Do not confuse Consumers often find it easier to recognize.
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