The research of Guidelines for the implementation of the marketing strategy of commercial banks in expectations of the service, in the country the Lao People's Democratic Republic. Objective to study to study (1) guidelines for action.The business operational level, focusing on the strategy of the commercial banks, business operations in Thailand (2) to study the level of demand. Products and services that affect the level of expectation in the trust.Expect in the proposed service level expectation in service quality that affect the intention to use the service of those interested in using the service. In the Lao People's Democratic Republic (3) to study the demand factors using the product.Influence, transmission, expectation of trust. The proposed service expectations in quality, service on the intention to use the service of those interested in using the service in Lao People's Democratic Republic
.Study of empirical data. Check the history evolution, the substrate in the operation of the commercial banks in the country, the number of 14 bank by the use of an interview. The sample in the metropolitan area between the 447.By simple random sampling, analysis by statistics, using frequency, percentage, mean, standard deviation, standard path analysis
.It was found that Strategy to meet the expectations of those interested in using the seminarLaos, the commercial banks should use the strategy to establish relationships with customers and the strategy of quality services, who are using the service. In the part of the expected. Hope in trust, it is found that the service does not give importance.Trust, as can be expected in a proposed service, the service expectations that the bank will provide the importance to all customers. Equal expectations in service quality. The service expectations.Providing enough. Finally, influence the strategy of marketing, result through expectation. Trust bankingIn the part of the strategy that results through the expectations, the presentation of the service. Influence of intend to use the service. The commercial banks, and global strategy, the marketing result through.In service by service strategy. Customers still need employees. Service content and service channel. Network in providing enough, near the community of convenient
.Comfortable to use service
.
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