I love translation - Online translation - Translation website - Translation tools - Translate text - Translate by body - http://th.ilovetranslation.com/Schmitt (1992) defined that experiential marketing as the customers' recognition and purchasing of goods or services from a company or brand after they experience activities and perceive stimulations. (Lee et al., 2011) defined experiential marketing as a memorable memory or experience that goes deeply into the customer's mind. In a shopping context, an extrinsic value is acquired from satisfying utilitarian consumption goals such as saving money, whereas intrinsic value is derived from enjoyable and playful shopping trip (Caru & Cova, 2007). Active value, in contrast, results from customers' efficient manipulation of the shopping resources to satisfy their functional or affective needs (Kim, 2002). A purchase decision they sometimes behave rationally while sometimes they behave like emotional beings who also want intangible values such as sense of control, fun, aesthetic pleasure and enhanced self-esteem' (Haeckel, Carbone & Berry, 2003).
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