This research aims to study the factors that influence buying bakery products. In the District of Ubon Ratchathani City municipality to study buying habits, the bakery. Marketing factors that affect consumers, bakeries Explore the characteristics of the marketing mix, service quality, and image analysis of why that is so important to customers, factors that affect the decision to purchase the consumer's bakery in Ubon Ratchathani province number of 400 people from a bakery in the District of Ubon Ratchathani municipality. The tool used was a questionnaire statistics include the percentage and average.
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