The history of PSA dates back to the nineteenth century. In, 1810Jean-Frederic Peugeot together with his brother Jean-Pierre. Peugeot transformed their, textile mill, in Alsace France into a, foundry. The brothers invented a new process of making. Sprung steel. Using this, new technology they started making, springs saw watch, other and products. In 1858 Peugeot adopted,, The now familiar lion logo as its symbol (refer to Exhibit 1 A for the logo). In 1880s Peugeot was, managed by Armand, Peugeot. Jean-Pierre 's grandson. In 1885 Peugeot started, producing bicycles. In 1889 Peugeot unveiled, its first automobile - a. Steam-powered three-wheeler. However almost immediately, the steam, engine was dropped in favor of the petrol engine patented. By Gottlieb Daimler. The first "customer." car was delivered in 1891. In 1892 Peugeot made, 29 cars and, by 1899 production. Had increased to 300 cars a year.
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