May create unique products to maintain old customers and reduced the price of the item is set as the normal solution to the market competition, with more competitors and creates a new customer base to cheap goods.
May establish the identity of the product and to retain existing customers. Lower product prices to be lower than normal setting. The solutions market competition has increased in the current competition. And create new customers who want cheap goods.
May create unique products in order to maintain old customers. Sales are down than the regular set. Was to solve the market competition with more and more competition nowadays.