Discuss 3 ways to enter foreign markets. Which is the best ?3 ways to enter foreign markets include: 1. the export (Exporting).2. indirect investment (Indirect Investment). 3. direct investment (Direct Investment). 1. the exporting is a way to market that business in one country to another country, with one of the customer address. There are two ways to export. Direct Exporting is a manufacturing company to get in touch with buyers in foreign countries directly. Do not rely on domestic help, middle men There is a high expense and risk. Indirect Exporting company is using an agent in a foreign country, contact the buyer. There are 3 2.Indirect Investment. 2.1 Licensing 2.2 Franchise 2.3 Contract Manufacturing Licensing is a third-party Licensor, has allowed foreign produce goods or services (the Licensee) under trade marks and quality control from joint-venture owned by foreign companies, who have been permitted to do so, they need to charge to be detrimental. (Royalty), the owner of The trademark for example Burger King pizza, Sizzle. Franchising is to get permission (License) from the owner of the trademark (Franchiser) by persons who have been or might be (the Franchisee), the person who will use the system to work. Trademarks and other privileges to conduct its business according to the specifications that have been agreed and the owner of the concession, it will receive a fee to Exchange (Franchise fee), concessions must still make a concession to recipient management, maintaining quality and standards in the sale of goods and services according to the specifications for example, SUBWAY, KFC 7ELEVEN. Contract Manufacturing is the owner of the goods to make a contract with a business or industry on the international market to hire brilliant is an agent in the production of. For example, the company hired Apple Inc Foxconn In China, production of goods, 3. Direct Investment investments investors into taking part in established acts. With ownership of the joint venture is the cockpit. Decisions about business. I think it is the best way because of Indirect Investment Licensing Licensing market. Access to market faster and with lower risk, avoid the walls and discourage tax item in a different format. International Franchising market penetration and good understanding of the local culture. There is keen to expand the marketing and business development, Contract Manufacturing, the owner of the goods does not require little capital investment, reducing the risk of volatility of raw materials or subject to raw material shortage.
การแปล กรุณารอสักครู่..
