The study, "customer relationship management operations of the business," with the purpose to study the information about the status and the role of customer relationship management. As well as problems and obstacles in the implementation of customer relationship management, as well as how to resolve the problem of the five-star hotel in Bangkok
.This study is a qualitative study. Banyan Tree Bangkok, Bangkok, and collect information from secondary sources. The data obtained from the study. Those studies are analyzed in a descriptive format
.The result of this study showed that the operations customer relationship management of the Sukhothai Bangkok and Banyan Tree Bangkok has different characteristics, by Sukhothai hotels. That makes it possible to experience an unforgettable and per guest on a regular basis. Banyan tree hotels & resorts Division will focus on the subject of data storage to do the promotion. Is the need to attract new customers and keep old customers, repeat business, with most hotels, two hotels will create a good experience with customers, since the first customer came in touch with
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