The formation of persuasion with fear along this parallel process theory. Prepared to be done in the research on the effects of the persuasive intent of fear and health behavior: the influence of corporate knowledge about behavior. The researchers created the theory the parallel (Witte, 1992) in their article with text and highlight the negative effects of long-term consists of about the negative result of eating the amount of sodium as a whole. Today more than a standard for guests. Oriented to self and family relationships. It is proposed that makes people feel fear. In substance persuasive created. Will have to do all the recognition performance. Coupled with a message that makes people feel that they are at risk, and the risk is significant. The researcher tested the articles created by the manipulation of the subject matter of 60 people convince each one of four conditions are the terms, conditions, high levels of fear. Conditions, low levels of fear Terms and conditions perceived high recognition performance under conditions of 15 rating levels of fear of persuasion (1-10), the recognition performance (1-10), and the above mentioned comparison. Each condition that the subject ratings in line with the action variable or not. The results showed that in the conditions. The fear and perceived high level of performance. Has an average of more than 7 conditions of fear and perceived level performance. With an average score of less than 7, and when testing the difference between the terms of this fear, the fear of high quality. And the difference between the terms of recognition performance with perceived poor performance by using t-test independent results showed that persuasive conditions of fear and conditions of fear and low vary significantly. statistically. 01, as well as persuasive terms of recognition performance and perceived poor performance conditions were significantly different statistically. 01.
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