And research Swanson and Horridge (2002, 2004) also reinforces that. Travel activities of tourists have a positive relationship with the consumer's favor. So, retailers can identify the activity of customers travel, they should do so to the production mix in favor of better products with attractive features. The products in an environment that attracts. By identifying activities Retailers should be a partner With facilities in the hotel, restaurant and travel agencies to encourage good experience of shopping for souvenirs for tourists.
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