Strength: M & M cheaper than the market compete. And the form of dress are modern and unique Weakness:
M & M is still not recognized in the market, distribution channel young competitors in the market is strengthened, both on the part of the brand and customers
Opportunity:Due to the bad economy, consumers looking for alternative to more and more by watching the price. Values and society also open for brand new sweater with a unique, tell about their looks. Threat: Modern
The M & M beginning may produce is not much, the unit cost is high. And department stores may not allowed to distribute. Because it is not known
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