At the same time, evidence mounted that the advertised brand attitudes are formed not only on the basis of an evaluation of the features of advertising brand, but may also be based on classical conditioning affect the attitude brand in advertising. Itself, depending on the impact of the message. The latest evidence of this impact has been proposed by Mitchell and Oriental lasan (1981) and Mackenzie and lat (1982) while affecting the air-conditioning may be treated in theory is just another. "Faith assumes" that is remarkable in the fact that it is the attitude towards literature, model the.consumer set up so far have used only the product features in their measure of assessment of any brand and affect air conditioning. The advertising that has been totally rejected.
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