People who buy goods or services by the company as a customer, in other words, the customers are the key stakeholders of the organizations that give money in Exchange for an offer to him. By an organization with the aim of responding to needs and satisfaction. Sometimes the word customer and consumer confusion, the customer can be consumers, but consumers may not need to be a customer. Another writer described these differences, such as a customer to buy a product and consumers are the ones that are most. Use of the product.
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