AbstractThis research is intended to study the behavior of yoghurt consumption teenagers in Bangkok, Thailand. With the objective to understand the behavior of yoghurt consumption choices teens ngathep fantastic kai. By, for example, used in the study is that the people in Bangkok, Thailand. The number of 350 samples from the formula of the Yamane. We will divide the city into 6 episodes together is North of Bangkok, Bangkok Hotel, Bangkok, Bangkok, Middle East, South of thontai and of thonnuea. Uses storing random data samples. After collecting samples on the research team found that most people who consume yogurt as a woman in the early age of 19-21 years of education in most of the popular undergraduate intake of yoghurt natural flavour ideal Qi Yi 110 gram-sized Duchess main factors nutritional intake is popular.And the majority of purchases from the convenience store/7-11. The team that influence purchase decisions, most are friends and have a frequency of consumption, it will be one at a time, and in its composition factors, marketing, consumer choices affect the yogurt most people found that the research team to focus the product on the quality of the policy.Koet very seriously. Best price, it will give priority to the quality of yogurt that is appropriate for the price. The premises distribution will focus on the most comfortable is the Distributor located near residential or educational. The campaign is very important, it showed that most people decide to buy from within a nation of yogurt.
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