Assessing the external environment that motel. Will allow them to find opportunities and obstacles in the business, which is affected by the environment in both domestic and international business operations, such as the economy (such as the rate of economic growth, inflation, fiscal policy. Exchange rate) and social (eg, education, and the literacy rate of the community traditions. Lifestyle Travel behavior), the legal and political (such Act. Cabinet Political policy That affect the tourism industry. And business operations of the hotel), technology (such as innovation. Development of facilities in the room) and so
the chances of an environment is to analyze the external factors that can impact both directly and indirectly to the business and can bring these advantages to strengthen the hotel strong. up For obstacles in the environment will analyze the factors that can affect and cause damage both directly and indirectly. We will need to avoid or reconditioned hotel is strong and ready to face the consequences.
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