Executive summary During the period of 3-4 years ago. Coffee shop business, with a fast growth rate noticeably the main causes may be derived from the business of coffee shops, a list of major foreign investment into in this business like Starbucks. These conditions create liveliness and alertness to the coffee shop business. At the same time, the popularity of drinking coffee, Thailand began to change from an old man drinking coffee r113 Thailand popular majority. At present, people have turned to popular Thailand into fresh ground coffee shop with different shops, luxury, modern, comfortable with a pleasant atmosphere for drinking more coffee from coffee drinking habits survey of kasikorn Research Center in Thailand 2543 (2000) by Thailand, it was found that people in Thailand also have rates of ดื่.Makafae very low average per person/person/year glass 200. Compared to people in Asian countries such as Japan, the average 500 people drink coffee, glass per person/per year, while the average 700 glass coffee chawomerika/people/glasses so drink of the people in Thailand are also likely. This is why investors make the most of both the people of Thailand, and Robin return to foreigners interested in investing in the business come to a coffee shop. Conditions of competition on the market as a whole and therefore seem to be serious, but because most of the coffee shop is today. Always focused on selling goods and services, such as candy, cookies, sandwiches, other layouts there are some Internet service to customers. When an individual is selling point that is assigned to a different service provider. With the market still has many coffee lovers. Competition in the market, it's not yet clear how severe or student. The competition in the future is likely. Entrepreneurs need to create standards to the products and services that can meet the needs of consumers.
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