A car is a big bike motorcycle category, one that is larger than the typical motorcycle. The big engine is able to perform high speed in Phitsanulok province found that in the past 5 years with the number of cars registered big bike increases every year, but there are also marketing of entrepreneurs, a somewhat less. Which is not enough for the needs of consumers in the future. Therefore, to study the marketing section composition factors. 7Ps (1.2 product, factor price factor. 3. distribution channel factor 4. factor boosting the market 5. human factor 6. factors to create and present a physical style. 7. process factor) and the buying habits of consumers. To be entrepreneurs who sell big bike car and equipment have led to the development of their businesses in the market.
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