Segment: the selection is divided into market segments where it can do many many formats. By the way that it has, for example, popular, niyom.- Demographic - Geographic - PsychologicalTargeting: target market defined by considering that the target market steps in choosing a target market as follows:1. assess the market situation. 2. Select your target market. -Aim for niche market using a single product with a product or service, the only one to respond to the audience only. -Aim for a market of several parts using multiple products. The business will have many goods or services can meet, each audience by each market will have different needs. -The aim is to market sales of goods or services in a variety of disciplines to the target audience. Where a product in this group will be the consumer product categories used in everyday life, that is not specific to any one group of people. Positioning: positioning your product has to assess the strengths of the product quality, durability, looks, style, price, product and use it as intended.
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