The current market is highly competitive, while the progress of the technology that has been developed to continuously and rapidly result in many products. As a result, shorter product life cycle. A product that will survive in the market. There must be a new, different, and meets the needs of consumers. It may be a product that has never been on the market before (Innovative Product) or as a product development changes. Update from the original product but can be fulfilled and satisfied than ever (Replacement Product or Modify.
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