Coffee shop business may use the campaign. There are the following:
.Most of the coffee shop business-focused public relations via publications and brochures or Direct Mail because these media offer, see the image of the good name and brand. While the campaign by advertising through TV media is extremely rare due to the high cost
.-Good publicity is another way of giving is accepted by consumers. Leading to their mouth. This method works great for a coffee shop
-Entrepreneurs might campaign with various formats, such as promotions or buy souvenirs in the critical period, it may be some coffee and reduced the price to consumers to drink more coffee. For example, Cupping Session activity at Gloria Jean's fafi it allows consumers a taste test of each type of coffee that meets and considered to educate consumers.
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