Capable of powering a brand or one that can lead to a solution to achieve the goal of a customer's needs. The ability, skills, and qualifications that will lead to achieving goals and influence intention, or as a requirement.
Ability or power of the brand is the only one that can lead to a solution to achieving our customers' needs. Skills are the skills and qualifications that will lead to the goal. And influence to achieve a goal or a requirement.
The ability or power of the brand is the only one that can contribute to a solution to achieve the goal of customer needs. Talents are the skills and qualifications to lead to the goal.