The study concluded the marketing mix of the most important agro-tourism overall level. Aspect that is very important is that the product, followed by the personnel and processes.
Study summary of the best composition of tourist marketing, focus on agro-tourism as a whole is in a high level. The most important is the second product: the people and the process.
The results obtained in the study concluded that the market for tourists, the importance of agro-tourism in the overall level of the most important is that the products are the people and the process.