Coca-Cola Co reported a profit that

Coca-Cola Co reported a profit that topped Wall Street expectations on Tuesday as it stopped up marketing and fetched higher prices for sodas in North America.
The better-than-expected results helped send up the company's shares, even though fourth-quarter profit was dragged down 55% by unfavorable currency rates overseas and one-time charges related to cost-cutting.
The world's biggest beverage maker has been struggling to boost global sales volume and said it expects 2015 to be another challenging year.
To make up for weak volume gains at home, Coca-Cola has been using a variety of tactics including a focus on "mini-cans" and smaller bottles that are positioned as premium offerings and help push up revenue.
For the Quarter, Coca-Cola's overall soda volume in North America was flat,while volume for non-carbonated drinks rose3%. It's "price/mix" for the region. Which factors in the prices and sizes of its drinks, increased 4 %.
"A lot of it was driven by the smaller cans, which are more premium-priced," said Kathy Waller, Coca-Cola's chief financial officer, in a phone interview.
Coca-Cola is also significantly increasing marketing, including a double-digit percentage boost in media spending.
During a conference call,CEO MuhtarKent said 2015 would be a “transitional year” as the company continues to face challenges and undergoes dramatic cost-cutting to improve results.
To keep pace with changing tastes, Coca-Cola has diversified and owns an array of brands including Honest Tea and Zico coconut water that better fit with prevailing health trends.
It also recently began the national rollout of Fair life, a pricier milk that promises more protein and less sugar.
Still, about 70% of Coca-Cola’s global sales volume comes from carbonated soft drinks, according to Ali Dibadi, a Sanford C. Bernstein analyst.
For 2014, Coca-Cola said volume rose 2% , including a 1% boost in carbonated soft drinks. That was in line with its performance the previous year, and down from 2012. The shift away from soft drinks in the US comes amid a proliferation of options in the beverage aisle.
Between 2001 and 2006, an internal study by Coca-Cola found that 30% of the industry’s growth was driven by categories that hadn’t existed five years earlier.
Soda’s image has also taken a beating from health advocates at home and overseas, who blame it for fueling weight gain.
In Mexico, Coca-Cola said overall volume declined by 1% for the quarter, although it did not specify how much soda volume fell. Performance in the country has been hurt by a tax on sugary drinks that went into effect last year.
Coca-Cola is also working on reducing costs by 3฿ billion a year to boost its financial results and have more money for marketing. Earlier this year, it said it was cutting up to 1800 jobs as part of the push.
For the period ended Dec 31, Coca-Cola said it earned $770 million, or 17 cents per share.
Excluding one-times items such as unfavourable currency exchange rates and expenses related to its cost-cutting plan,it earned 44 cents per share.
That topped the 42 cents per share analysts expected, according to Zacks Investment Research.
A year ago, it earned $1.71 billion,or 38 cents per share.
Total revenue slipped to $10.87 bllion,but beat Wall street expectations of $10.77 billion.
Coca-Cola shares closed up 2.84% or $1.17 at $42.20 on Tuesday.

ผลลัพธ์ (อังกฤษ) 2:

Coca-Cola Co Reported a profit that topped Wall Street Expectations on Tuesday As it stopped up marketing and fetched Higher prices for sodas in North America.
The Better-than-expected results helped Send up The Company's shares, Even though Fourth-quarter profit was. dragged down 55% by unfavorable currency Rates Overseas and One-time charges Related to Cost-cutting.
The World's Biggest beverage maker has been struggling to Boost Global sales volume and said it expects 2,015 to be another challenging year.
To Make up for weak volume. Gains at Home, Coca-Cola has been using a Variety of Tactics including a Focus on "Mini-Cans" and smaller bottles that are Positioned As premium offerings and Help Push up revenue.
For The Quarter, Coca-Cola's Overall Soda volume in North. America was flat, while volume for non-carbonated drinks rose3%. It's "price / mix" for the region. Which factors in The prices and sizes of ITS Drinks, increased 4%.
"A Lot of it was Driven by The smaller Cans, which are more premium-priced," said Kathy Waller, Coca-Cola's chief Financial officer, in a Phone interview. .
Coca-Cola is also significantly Increasing marketing, including a double-Digit percentage Boost in Media spending.
During a Conference call, CEO MuhtarKent said the 2,015th would be a "transitional year" As The Company Continues to Face challenges and undergoes Dramatic Cost-cutting. to Improve results.
To Keep Pace with Changing Tastes, Coca-Cola has Diversified and owns an array of Brands including Honest Tea and Zico Coconut Water that Better Fit with prevailing Health Trends.
It also recently began The National rollout of Fair Life, a pricier. Milk that Promises more protein and less Sugar.
Still, About 70% of Coca-Cola's Global sales volume Comes from carbonated Soft Drinks, according to Ali Dibadi, a Sanford C. Bernstein analyst.
For 2014, Coca-Cola said volume Rose 2%. , including a 1% boost in carbonated soft drinks. That was in Line with Performance The ITS Previous year, and down from 2012. The Shift Away from Soft Drinks in The US Comes Amid a proliferation of options in The beverage aisle.
Between 2001 and 2,006th, an internal Coca-Cola Found Study by that. 30% of The Industry's growth was Driven by categories that had Not existed Five years Earlier.
Soda's Image has also Taken a beating from Health Advocates at Home and Overseas, Who blame it for Fueling Weight Gain.
In Mexico, Coca-Cola said Overall. volume declined by 1% for the quarter, although it did not specify how much soda volume fell. Performance in The Country has been Hurt by a Tax on SUGARY Drinks that Went Into Effect Last year.
Coca-Cola is also Working on reducing costs by 3 ฿ ​​billion a year to boost its financial results and have more money for marketing. Earlier this year, it said it was cutting up to in 1800 Jobs As Part of The Push.
For The period ENDED Dec 31, Coca-Cola said it earned $ 770 million, or 17 cents Per share.
Excluding One-Times Items Such As Unfavourable currency. Exchange Rates and expenses Related to ITS Cost-cutting Plan, it earned 44 cents Per share.
That topped The 42 cents Per share analysts expected, according to Zacks Investment Research.
A year ago, it earned $ 1.71 billion, or 38 cents Per share.
total revenue slipped to $ 10.87 Bllion, but Beat Wall Street Expectations of $ 10.77 billion.
Coca-Cola shares Closed up 2.84% or $ 1.17 at $ 42.20 on Tuesday.

ผลลัพธ์ (อังกฤษ) 3:

Coca-Cola Co reported a profit that topped Wall Street expectations on Tuesday as it stopped up marketing and fetched higher. Prices for sodas in North America.
The better-than-expected results helped send up the company 's shares even though, fourth-quarter. Profit was dragged down 55% by unfavorable currency rates overseas and one - time charges related to cost-cutting.
.The world 's biggest beverage maker has been struggling to boost global sales volume and said it expects 2015 to be another. Challenging year.
To make up for weak volume gains at home Coca-Cola has, been using a variety of tactics including a focus. On "Mini-cans" and smaller bottles that are positioned as premium offerings and help push up revenue.
For, the QuarterCoca-Cola 's overall soda volume in North America, was flat while volume for non-carbonated drinks rose3%. It' s "price / mix". For the region. Which factors in the prices and sizes of, its drinks increased 4%.
. "A lot of it was driven by the smaller. Cans which are, more premium-priced, "said, Kathy Waller Coca-Cola 's chief financial officer in a, phone interview.
.Coca-Cola is also significantly, increasing marketing including a double - digit percentage boost in media spending.
During. A conference call CEO MuhtarKent, said 2015 would be a "transitional year." as the company continues to face challenges and. Undergoes dramatic cost-cutting to improve results.
To keep pace with, changing tastesCoca-Cola has diversified and owns an array of brands including Honest Tea and Zico coconut water that better fit with. Prevailing health trends.
It also recently began the national rollout of Fair life a pricier, milk that promises more protein. And less sugar.
Still about 70%, of Coca-Cola 's global sales volume comes from carbonated, soft drinks according to Ali. Dibadi a Sanford, C.Bernstein analyst.
For 2014 Coca-Cola said, volume rose 2% including a, 1% boost in carbonated soft drinks. That was in. Line with its performance the previous year and down, from 2012. The shift away from soft drinks in the US comes amid a. Proliferation of options in the beverage aisle.
Between 2001, and 2006An internal study by Coca-Cola found that 30% of the industry 's growth was driven by categories that hadn t existed five.' Years earlier.
Soda 's image has also taken a beating from health advocates at home, and overseas who blame it for fueling. Weight gain.
In Mexico Coca-Cola said, overall volume declined by 1% for the quarter although it, did not specify how much. Soda volume fell.Performance in the country has been hurt by a tax on sugary drinks that went into effect last year.
Coca-Cola is also working. On reducing costs by 3 kg billion a year to boost its financial results and have more money for marketing. Earlier, this year. It said it was cutting up to 1800 jobs as part of the push.
For the period ended, Dec 31 Coca-Cola said it earned $770, millionOr 17 cents per share.
Excluding one-times items such as unfavourable currency exchange rates and expenses related to its. Cost-cutting plan it earned, 44 cents per share.
That topped the 42 cents per share, analysts expected according to Zacks. Investment Research.
A, year ago it earned $1.71 billion or 38, cents per share.
Total revenue slipped to $10.87, bllionBut beat Wall Street expectations of $10.77 billion.
Coca-Cola shares closed up 2.84% or $1.17 at $42.20 on Tuesday.
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