C as follows: 1. strategy of leadership cost (Cost Leadership) by reducing production costs, or that it is not necessary to make the sale price can be set lower than competitors, which can be done as follows:1.1 analysis of all operational procedures and find a bug, or a wasteland (Wastes), and then quickly perform updates by adjusting or reducing unnecessary things and make the highest efficiencies, such as procedures for others redundant, and no benefit to the expense of unnecessary, etc.1.2 promote activities to increase productivity (Productivity), as well as to increase the efficiency of the operation that is currently providing high efficiency up to cooperate by taking the concepts or tools, such as SAB 5 activities. Group activities promote the quality or QCC. (Quality Control Cycle), enterprise-wide quality management or TQM (Total Quality Management) maintenance of multiple results. Where everyone participates, or TPM (Total Preventive Maintenance). production management a time or JIT (Just In Time) the activity suggestions (Suggestion) continuous improvement activities (Kaizen), which should be selected appropriately and applied with earnest. Does the fire Fang?1.3 promote employee awareness in the use of existing resources limited achieve value for money and highest benefits. Do not use the thing as a raw material, khwang used in production, use, waste occurs, the minimal or campaigning helped turn off the heat. Turn off water. When not in use, etc.1.4 promote awareness creation on quality (Quality Awareness), happens to all employees in order to reduce the waste problem or prevent a problem customer complaints (Customer Complain), because if you are experiencing complaints. In addition to income, the loss does not occur, the revenue and the company's reputation for customer service.1.5 changing the price of the raw material as well as Suppliers find new items that can sell products or services, such as raw material (Raw Material) used in the manufacture or transportation (Transportation Service) that are cheap that existed, but it must not affect the quality, because if the MUA, but thought that option is only. Regardless of quality, it may be. Don't waste money haha 2. a strategy to make a difference (Differentiation) is created by the difference of our goods or services, there are differences from competitors or of the currently available to create a new choice for customers and create new opportunities to expand the market, which can be applied as follows:2.1 promote research and product development (Research and Development) to develop the existing product, better than the original or new products that respond to the needs of our customers as much as possible like the new colors taste. A larger size is more convenient than saving, etc.2.2 promoting market research (Marketing Research)To find out the needs of new consumers. That is changing fast today.2.3 promoting organizational learning (Learning Organization) in order to encourage the people in the Organization to exchange ideas. Experience of how it works, or the story is in the works, such as activity suggestions (Suggestion) to update and develop continuously (Continuous Improvement), which is what may lead to adjustments. Modification of manufacturing process management or new products that differ from the original.2.4 development of competencies as strengths (Strengths Point) by developing improved capabilities currently available, that there is no one coming to imitators. Which would result in our products, there are differences with competitors is clearly? When customers think of the products when they need to think of our first name. 3. strategic focus point (Focus) to respond to specific requirements which resulted in clarity, which can be classified into several categories, which are mainly classified according to age, gender, life style (Life Style), such as production of child ภัฑ์ age group 0-2 years old, men-only products. A unique product that teens today are becoming more and more popular in this strategy. Which can be seen from the various media advertising, which can be applied as follows:3.1 analysis of self (Self Analysis) to find talent or potential that currently exists, and then do a comparison with a competitor in order to select the appropriate point to us as much as possible, such as focusing on children's products, or highlight to produce aromatic body powder only the elderly, etc. 3.2 improve in accordance with the product operating methods to modify in accordance with ภัฑ์, we have a selection, such as adjusting the change yonrabop manufacturing, transport services, etc.3.3 do point to allow communication to the customers know the difference or advantages that are available in our product. Make customers think of our products as soon as possible. When the requirements of this type occurred in advertising or public relations, the media should be selected appropriately and in accordance with the production of our ภัฑ์ anyway because if used wrong. The focal point may not stand out as expected it would.3.4 monitoring and assessing results (Follow up and Evaluation) by others who have follow-up operations and then evaluates that occurs, and then modify the appropriate strategy based on the Korn around it has changed.
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