A sample of Cambodian commented that marketing campaign activities that affect the consumer's decision to purchase as much as possible is to reduce the price of goods (4.30 average), the second is to get giveaway (4.21 average), and the events would affect the decision to purchase a subsequent consumer, expressed as an average 4.15 while the media type of the least influential magazine whose average stood at 3.54 per Cambodian consumers group.
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