... Commitment to producing the best cameras in the world
in 1950, Mr. Takeshi Tomita's first president, Canon's visit to the United States to attend an international trade show for the first time. When the president saw the modernization of plants and the quality of life of the people there themselves. He sees the cannon to succeed on a global scale will require a factory standard. Upon returning to Japan, he has built a factory fire. The use of reinforced concrete as a construction material in Shimomaruko of Tokyo. During the work, the president has to demonstrate respect for fellow human beings by emphasizing the importance of "Sanchi" (Sanji) or "Spirit Three," which are key practices of Canon's all. In 1955, Canon began to enter the international market by opening an office in New York, USA, in 1957, Canon has launched its first European distribution center is named Canon Europa at Geneva. Switzerland and in 1967, revenue from the company's exports had risen above 50% of total company sales for the first time.
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