Market StategyThe product strategies (Product Stategy) Ice cream, gelato has a good point that is sticky and slick ice cream softer than the General market. Additionally, the gelato is also valuable nutrients and low fat ice cream is made, than common natural ingredients. By main ingredient is fresh fruit, some of which are synthetic substances and substances with no consistency is making gelato must make day-to-day only. By using our ice cream of Thailand and manufactured in Thailand and to develop a formula to the novelty lies all the time.Price strategy (Price Stategy)The price is set to attract customers, according to psychology is 39 baht and 49 baht.The strategy of distribution channels (Place Stategy) Our shop page is located in the major shopping malls because of our target customers often are the ones that are already shopping service. Make it easy to purchase our products and services. We rent some space to do as our shop and convenience in travelling.Strategic marketing campaign (Promotion Stategy)There are mounting signs in department store and during the opening of the first coupon will be given 10% discount next time for customers to check-in and post photos to include Social days like Wednesday for Wednesday to appeal to customers on weekends by special promotions 9 baht/Cup and, most importantly, our customers can taste the ice cream before I buy it, and for the marketing strategy through social media channels. Will Facebook Fanpage and Instagram originates of the shop to reach customers through online and create your E-mail store so that customers can contact us at any time.
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