Increasing demand for portable music system such, as tablet Walkman smart phones, is expected to remain a key driving factor. For the market. The global market for headphone is expected to experience significant growth over the next couple of, years. Since the last, few years technological advancements in headphone has led to minimize the overall weight of, headphones. In, additionNoise cancelling is another feature which has been added in headphones equipped with latest technologies. Companies such. As Sony Sennheiser Beats,,,,, Philips Panasonic are some of the leading market participants operating in the global, market. These companies are continuously involved in conducting R & D activities in order to improve their market share.In addition to sell their products though company owned retail outlets these companies, also form association with leading. E-commerce merchants such as Amazon and eBay etc.
The global market for headphone and earphone is generally segmented as. Wireless speaker wireless, microphone, headphones and based on various products.Various technological advancements took place since the last few years and it has changed the consumer s outlook towards. ' Music. Some of the major technology used since the last couple of years, include WI-FI IR SKAA and, Bluetooth. Shift in consumer. Trend towards adopting earphones / headphones while working out is another factor which has been giving the push it, required. Additionally.Companies have been targeting youth as their audience by offering new and innovative features.
However availability of. Counterfeit products is expected to hamper the market growth over the forecast period. There is a large unorganized market. In Asia countries such, as India China Indonesia and, Taiwan.These counterfeit products pose a serious threat to large MNCs in terms of their product and price offerings which has. Been hampering the market revenue.
North America is the leading market for headphone & earphone and accounts for healthy. Share in the global market. North America is followed by Europe and Asia Pacific.Asia Pacific is expected to be the fastest growing market for headphones / earphones on account of growing disposable income. Level in China and India. China flooded the market with counterfeit products which have been increasingly penetrating the. Domestic market...Favorable industrial policy of China give special attention to earphone and headphone industry as the country has been. Pushing usage of domestic hi-tech products at affordable prices to consumers. In addition cheap labor, cost and technological. Cost makes China a highly attractive market for foreign investors.
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