Elements to create an atmosphere inside the restaurant with mixed media (Multimedia creation Atmosphere) influencing the decision to choose and craft retailers, consumers consistent with Holly, Bastow-Shoop, Dale, 1991; and Gregory Zetocha 40-41 subject Guide for Small Retailers A Visual Merchandising, which says when a customer walking into the store, the shop will create media awareness to customers such as the origin of the products, the production process and how to apply, as these will become the atmosphere in the shop that makes the customer awareness and market position on both the quality and the difference from other products (Grewal, Parasuraman and Baker, 1994), and then purchase the items in demand (kOTLER, 1974; 42-49)
การแปล กรุณารอสักครู่..
