Pepsi also has 40% market share leadership in modern trade channel current. Soft drinks market in Thailand totaled $ 4.4 billion baht this year is expected to grow by 80% to 7-10% coke cola is the market leader with a share of 50%, while Pepsi. Market share in the Modern Trade, 40%, and S has a market share of 20%, while the Big Cola has a market share of 16%, which is a reference number by each employer brand. The market for soft drinks, 20% are black market, which is the market leader Fanta. Followed by Mirinda Sprite.
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