The consumption of meat and poultry has increased during the last ten years, while reducing production in the country, Sweden. Cheap imports will compete against Sweden and consumer products. Restaurant & retail, price decided to buy Sweden food manufacturers can communicate better adding value, as with meat and poultry produced in Sweden. The company, a possible tool for communication communication and build relationships with consumers. The rise of social media is not only affects consumer decision making, but also corporate communications.The purpose of this project is to. Social audit that can be connected to farmers with consumers. It translates academic ambition to increase the understanding of the use of social media. The aim of this project is to. Describes strategies for improving communication in social media at the Department of meat and poultry in Sweden.
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