(Corporate Social Responsibility: CSR) CSR in the past is just the responsibility of the business.Focus on making maximum profit of the shareholders under the framework of the law and religion that is defined in the country in the next (Friedman, 1970) has been developed to focus on the economic dimension, coupled with the importance of the social dimension. Legal, ethical, social and environmental stakeholders with a greater voluntary compliance with the definition of Sustainable Development for World Business Council or an WBCSD (2000) definition that is committed to the ongoing business of the organisation that are ethical. Contribute to sustainable economic development. At the same time, they are trying to improve the quality of life of the employees. Family, community and society, as well as the employees, therefore, conclude that the company's CSR activities are performed by coordinating all economic operations. Compliance with laws, ethics, values, political links and.Charitable activities on the basis of a voluntary response to the expectations of the various stakeholders, the balance will be an integration in the society, as usual, and business has a sustainable pyramid model of social responsibility of the company. (The Pyramid of Corporate SocialResponsibility) of Carrol (1991) is a model that easy to understand the logic and principles of this model have been tested a lot in the context of complex evidence differently.(Crane & Matten, 2004; Ramasamy&; & Shum Yam Yeung, 2009, 2011; Visser, 2005) recognizes four elements as the CSR.Assemble as follows: (1) economic (resp. EconomicResponsibilities. (2) the legal responsibility (LegalResponsibilities) (3) the ethical responsibility (EthicalResponsibilities) (4) the responsibility for charity (Philanthropic Responsibilities). Shahin and Zairi (2007) found that the leader is the one element in the drive to boost social responsibility excellence. Model leadership changes play an important role and effectively make the company responsible to the social request sangkhommakkwa and older compared to leadership Exchange (Transactional Leader.)
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