Accurate data collection is essential to maintaining the integrity, of research making informed business decisions and. Ensuring quality assurance. For example in retail, sales data might, be collected from mobile applications website visits,,, Loyalty programs and online surveys to learn more about customers.----.Collect accurate information is essential to maintain the integrity of the business decisions and ensuring quality. For example, in retail sales data may be collected from the use of mobile phones, the traffic, website. Loyalty programs and survey online to learn more about customers.
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