Business characteristics. Roast chicken shopBusiness name (Thai) ChesterBusiness name (Eng) CHESTER2531 (1988) year founded (established 27 years).History Business history.Chester restaurant started in 2531 (1988) when Charoen Pokphand group group company, is a leader in the agro-industrial businesses a full range of Thai and experts in the business of producing world class cuisine. The company was founded by toefut limited, Chase committed to creative. Quality food to consumers. Chester, so its business as a restaurant fast food. The first Thai people's international quality standard and equivalent acts leading fast food from abroad. Throughout the period of over 25 years. Product characteristics.And services. The Center's quality and standardsOne of Chester's success is a result of the commitment of the company, Charoen Pokphand group co. seafood restaurant Rochester was established to manage and develop business management Chester restaurant. Under the philosophy that is committed to the creation of quality, with its deep heart. To deliver value and maximum satisfaction to every customer who regularly Restaurant Support Center (RSC) is the center of the store's standard and quality. Chester across the country. The RSC also contains Center for research and product development. Internationally, which is equipped with State-of-the-art equipment and experts to review and raise the standards of quality, including invented new recipes and training center that provides knowledge, both theory and practical all levels of employees in the shop since. Provide goods services as well as administrative management in all aspects of. There is also a team experienced in the restaurant business advice franchise buyers on a regular basis. With the Center's quality and standards, and therefore believes that we will be able to generate maximum business success and strengthen the strong potential of the Thai market more Chester as a base to grow to world markets.The lead group. The target group of Chester is a group for teens. Working age groups and families who appreciate food, tasty and highly valuable. We will prepare a marketing plan and annual campaigns with various advertising media. For those who buy a franchise that needs a specific marketing activity areas (Local Store Marketing) by the team of consulting to optimize planning area.
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